The essence of Christian marketing is LOVE for neighbor (customer) expressed through the people and the goods and services of the company. Christian marketing harmonizes the purpose of the company, the vision and discipleship of the leader with the needs, wants and hopes of the customer. Christian marketing requires wisdom and artistry coupled with hard work and business acumen in order to bless all the people involved. It builds and enhances community helping them flourish. When a customer experiences a Christ-focused marketing company, they are touched by God, His kingdom and His People (Psalm 85:12, Matthew 28:20)
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