The concept of crafting a Mission/Vision/Values statement is not just for large corporate organizations. It also serves the expert, entrepreneur and small business. But beyond the organization, it is important for individuals to craft a personal Mission/Vision/Values statement. Having a clear vision of where you want to go personally, or professionally requires understanding what values you stand for and how these will impact others or the organization. Lets go into some detail what each of these statements mean:
- The Value Statement describes how you behave or how members of your organization behave. It is a clear picture of what we believe in and how we will go forward. The value statement is often referred to as “core values”. The core values, as previously stated, define who you are and what type of people you want to attract. The basis for you or your organization’s differentiation is it’s core values and value statement.
- The Mission Statement describes the purpose of the organization and the reason why the organization exists, but it is critical to see it from the eyes of the customer. It is what the organization is doing for the customer and the value being created.
- The Vision Statement describes what the organization will become (envisioned future). It describes the “Invisible” connections that exist, but not seen yet. The vision statement clarifies what the organization will become once the strategic plan materializes.
When individuals and organizations write down their Vision/Mission/Value Statements, they set in place a proven mechanism for achieving their Purpose and Destiny. Research supports the fact that when goals are developed from a clear Vision/Mission/Value statement, the achievement of such goals improves dramatically.
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