In a previous post, we talked about the three steps to creating a product from your story. The first step is to tell about your struggle. The second is to describe your journey to finding a solution to that struggle. And the third is give a solution to that struggle. In those three steps you can tell your story and craft a message that people are willing to pay for.
Lets look a little deeper into how to create what I call becoming the “Wiki-Leader” of your expert space OnPurpose. When you go through “tough times” you develop unique insights how to get through tough times. While it would be nice just to get through the shortest way, normally we are given detours and roadblocks that define your struggle. And we know that everyone likes hearing about how to turn a struggle into a success. So the first thing to do is to see if what your customers want is what you have to offer. In this intersection, we can begin to define our product.
The three clarifying questions you have to ask yourself before developing your own product/service include:
- What are your passions and what do you like talking about daily?
- Could you see yourself coaching people how to get through what you went through?
- What do people look up to you for and what are they constantly coming to you for?
Craft a solution statement to your struggle and journey. It could look something like this:
If (Target market/customers) use ( Product/Service derived from Struggle), they will overcome ( XYZ roadblocks and detours) and finally achieve (Desired Results).
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