The Psychology Department at Yale University identified twelve words that have extraordinary persuasive power. I have reduced the twelve to four. When developing a sales presentation, I believe the four main words that get your client’s attention are:
- Money
- Save
- You
- New
Even if Money, Self-Preservation, or Recognition are last on your client’s list of motivators, we all pay attention to these factors. And to further simplify when dealing in a B2B (business to business) situation, it reduces to three:
1. Make more Money
2. Save Money (efficiency)
3. Feel Good
So whether you are selling in a B2B or B2C (business to consumer) these power words are critical to use in your Online or Offline marketing and selling campaign.
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