Today I want to talk about the four Marketing Pillars
There are four pillars on which all marketing is built. In order of importance, QUALITY is first. Without quality, nothing sells. At every price there is a quality line. For example, in automobiles, there is a quality at $10k, there is quality at $20k, there is a quality at $50k. Everyone looks for the highest quality at their price level. Pillar two is STYLE and or DESIGN. Without the right style or design, quality or price have little or no impact on the purchase. STYLE and DESIGN are important elements in the sales equation. Pillar three is SELLING AND ADVERTISING. Without us, the professional sales people, nothing good happens! Products remain locked in warehouses and dreams go unfulfilled. Pillar four is PRICE. As a professional salesperson who has been out in the trenches just like you, I have used price as the excuse for not having made the sale. BUT, what is true is that price, although it is important, is number four on the list. To most clients, quality is number one. Quality is what everyone is looking for; quality service, quality in design, quality of the company, quality in every area. Plus, they are looking for the highest quality at the lowest price. But in the end, price still remains the lowest of all.
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