Learning how to Sell either online or offline, is the key to your Success.  In part 1, I defined selling as a process of helping!  That is why Selling is so important in life and so widely misunderstood.  There is a so called “Holy Trinity” of selling and that consists of three parts.  First, selling is a physical act. Second, selling is a mental act, and Third, selling is a spiritual act.  Lets look at each of these a little closer.

1. Selling is a physical act. In the industrial world, selling is about contacting a lead and doing the follow up.  The sales person has to contact the potential client and determine the needs of the potential client.  If the salesperson determines he/she has a product/service that will fit the need of the potential client, the salesperson continues the process to complete the sale.

2. Selling is a mental act.  Perhaps the  most important aspect of professional selling is having the right mental attitude. Having a positive mental attitude and keeping a fresh open mind in all aspects of the potential client, will result in a transference of “energy” between the professional sales person and the potential client.  This energy is very instrumental in the sales process.  People like being around positive energy and positive people, so that is why it is critical for the professional salesperson to always demonstrate positive energy.

3. Selling is a spiritual act.  Selling involves two or more individuals coming together in a connection of spirits.  Ideas, inspiration and energy all are part of an individuals spirit.  A professional salesperson must be trained to know and identify with different types of individual spirits.  One of the most difficult parts of professional selling is understanding and having compassion for another person’s behavior that is manifested through their spirit.

Remember that professional selling is actually helping the buyer to say YES and that is what buyers get paid to do!