Steps 4 and 5 of “5 Secrets to Owning Your Career actually deals with the essence of your gifts and talents.  It is about defining your “sweet spot” in regards to your passions and talents and determining where you can add the most value in an area of need in the marketplace.  After you have established your namesake URL and hosted on WordPress, you now have to start building pages that can later be used in your product suite.  If all this sounds confusing and you don’t know where to start, here is what I recommend:

1. Your WordPress Site must function as your career hub.
2. You need to determine what your passion is and how your tell others about what you are an expert in and start building pages within your wordpress site that might be of value when you figure out exactly what your niche will be.  I have roughly 50 pages of material that I just put on blind pages in the hopes of one day being able to use it.  But it gave me experience posting and creating and navigating through wordpress.  This in itself was a worthwhile experience.
3. Find someone to hold your hand.  This is very important because there is far too much to learn if you go it completely alone. And, it is manditory that you learn how to this, otherwise you will go broke trying to hire individuals that probably aren’t going to understand what you truly want to do.
4. Learn what an OVO is.  By this I mean, you have to learn how to collect email addresses and to build your list.  Building your email list by niches is very important.  There are levels of complexities when putting your OVO together, but it is important to think and work towards your OVO everyday.
5. Finally, you need to build integrated product suites of products that are of interest to your email list.  This could be training, speaking, self help products, or any type of product that your email list or lists wish to purchase.
6. Use social media to drive potential customers to your OVO and get their email address. This can be done using various software like one shopping cart of infusionsoft.  There are others as well that are worth investigating depending on how much you are willing to spend.
7. Learn copywriting, video and speaking.  This will allow you to exploit the various platforms that are available to you today and will allow you to create products for yourself.  The name of the game is “Customer Acquisition”.  And when you master that, you can own your career the rest of your life!