How To Turn Your Life’s Story Into A Product Line…….

"And create a revenue stream while helping people"

Welcome to the third post in this series of “How To Turn Your Life’s Story Into A Product Line”….and create a revenue stream while helping people.  The first two posts were designed to get you to start thinking how you can become an entrepreneur by sharing your EXPERTISE, LIFE’s STORY,  EXPERIENCES, PROFESSIONAL TRAINING AND SKILLS.  It is very important that you begin to think of developing your own products/services that people are willing to pay for.   Don’t forget, there are 3 reasons why people buy.  First to gain money, second to save money and the third is to feel good.   These are the basic reasons why people buy products.  So when you learn how to develop your own products and share life experiences, you can actually help people in those three main areas where they are willing to spend money.   People are willing to pay for your experience because it can short cut their learning curve, save them time, money and precious margin and helps them overcome anything!  Therefore, making them feel better! And giving them more time to spend on the beach!

But like any business, there are core competencies, processes and infrastructure that need to be put in place to achieve the desired outcomes.   This is what I teach people how to do and how to gain more clarity, margin and success in their lives and in their work.  So start to think about the presentations that you make at work.  What is your expertise?  What are your passions? What do you like to talk about daily? What do others say your good at?  If people are always coming to you, ask yourself:”Can I turn this into a product or a story to help others succeed? Begin to document what value proposition and value creation you bring to the table.  Then start to do some market research to see if there is a market for what products/services you are thinking to develop.  Don’t forget, if the market isn’t asking for your product today, it doesn’t necessarily mean there is no potential for your product.  However, you also don’t want to spend time developing products that no one is willing to buy as well.  So, that is why a little market research in the beginning of your development is critical.   I am a certified developer for this product and can help you put together a product that helps you share your message while helping others succeed.  Download the Wishlist Blueprint here:  (Membership-Site-Blueprint)

And start dreaming of that Life Style that you want while working on the beach!

Insights into what Top-Performing Companies Should Do….

I wanted to make sure that you’re among the first to receive our new Vistage e-book: Guide to Talent Planning for the Middle Market CEO. This piece grew out of our inaugural collaboration with the National Center for the Middle Market at The Ohio State University and has sparked some provocative conversations among our CEO members.
The study looked at 400 companies with revenue between $10 million and $1 billion. It confirms that a company’s performance has a strong correlation to talent planning and provides insights into what the top-performing companies should do to ensure that they have a strong team in place.

Click Here: (download now)

How to Turn Your Life’s Story into a Product line

"While becoming the WikiLeader of your Expert Space"

In a previous post, we talked about the three steps to creating a product from your story.  The first step is to tell about your struggle. The second is to describe your journey to finding a solution to that struggle.  And the third is give a solution to that struggle.  In those three steps you can tell your story and craft a message that people are willing to pay for.

Lets look a little deeper into how to create what I call becoming the “Wiki-Leader” of your expert space OnPurpose.  When you go through “tough times” you develop unique insights how to get through tough times.  While it would be nice just to get through the shortest way, normally we are given detours and roadblocks that define your struggle.  And we know that everyone likes hearing about how to turn a struggle into a success.  So the first thing to do is to see if what your customers want is what you have to offer.  In this intersection, we can begin to define our product.

The three clarifying questions you have to ask yourself before developing your own product/service include:

  1. What are your passions and what do you like talking about daily?
  2. Could  you see yourself coaching people how to get through what you went through?
  3. What do people look up to you for and what are they constantly coming to you for?

Craft a solution statement to your struggle and journey.  It could look something like this:

If (Target market/customers) use ( Product/Service derived from Struggle), they will overcome ( XYZ roadblocks and detours) and finally achieve (Desired Results).

Watch for further posts and sign up for me emails.

 

CEO’s Remain Optimistic….

"Vistage Small business Report"

February 2017 WSJ/Vistage Small Business CEO Survey: CEOs remain optimistic

After the rapid gains in economic confidence following President Trump’s victory, small firms have suspended any further gains in February. The WSJ/Vistage Small Business CEO Confidence Index was 111.9 in the February 2017 survey, just below the 113.5 in January and the 112.0 in December, but well above last February’s 94.3. The February 2017 survey recorded the largest year-to-year gain in the Confidence Index since November 2013. The small February decline was mainly due to less favorable outlook for the economy, and consequently, a slight decline in the growth rate of their firm’s revenues and profits

 

Additional highlights include:

 

Economy expected to improve. 54% of CEOs said the national economy would improve in the year ahead, slightly below last month’s 60%, but significantly higher than last year’s 19%.

 

Anticipated revenue gains. 77% of CEOs expect higher revenues in the year ahead, the highest proportion since the start of 2015.

 

Favorable profit expectations. 62% of CEOs anticipate higher profits in the year ahead, barely below the 63% recorded in the prior two months, but well above the 55% in last February’s survey.

 

Strong hiring plans. 62% of CEOs plan to increase hiring in the year ahead, slightly higher than the past two months.

 

Investment plans. 48% of CEOs plan on increasing their spending on fixed investments in the year ahead, the highest proportion recorded in nearly two years.

 

Read the full February WSJ/Vistage Small Business CEO Survey results in the attached flyer and infographic.

 

The Q1 2017 Vistage CEO Confidence Index opens on Monday, March 6. When more of your members respond, we’re able to provide a clearer picture of how confident your local members feel about the economy in comparison to national sentiment. Please encourage your members to respond before the survey closes on March 13.

 

 

Best,

Joe Galvin

Chief Research Officer

Vistage Worldwide, Inc.