“How strange is the lot of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he senses it. But without deeper reflections one knows from daily life that one exists for other people.”
Albert Einstein, physicist
Monthly Archives: February 2018
Christian Marketing Is…..
The essence of Christian marketing is LOVE for neighbor (customer) expressed through the people and the goods and services of the company. Christian marketing harmonizes the purpose of the company, the vision and discipleship of the leader with the needs, wants and hopes of the customer. Christian marketing requires wisdom and artistry coupled with hard work and business acumen in order to bless all the people involved. It builds and enhances community helping them flourish. When a customer experiences a Christ-focused marketing company, they are touched by God, His kingdom and His People (Psalm 85:12, Matthew 28:20)
Leadership Is Key
“Every Major industry was once a growth industry filled with entrepreneurial excitement, fresh ideas and unlimited growth potential. The reason this ends is not because the market is saturated but because there has been a failure of leadership and management” Harvard Business Review-Marketing Myopia